Jacob Hooy was established in 1743 at the Amsterdam Nieuwmarkt as an herb stall. A characteristic of the brand is the scent from the warehouse in Limmen which overflows with the scent of herbs, bringing back memories of the V.O.C. century. This historic brand has been trusted since its beginning for its way of trading herbs and spices. These days the mystique of the typical aromas of Asia remain recognizable in modern herbs, spices and teas. The most important value for this brand is that all fruits, plants, roots and seeds are sourced from Asia. Because of this, Jacob Hooy has been able to develop their knowledge of all their products throughout the years.